Best Books For Sales Reps


The 5 Best Books For Sales Reps


Sales reps have one of the toughest jobs in the world. It is said that no formal education can truly prepare someone to become a successful salesperson. What a sales rep learns while doing the job is priceless. Some people learn well and become a good salesperson while most don’t manage to evolve. There are many ways to hone the skills of sales reps. Attending to personal attributes and attitude is as important as learning sales techniques or having a firm grasp of the industry and product that one is dealing in. Expansive sales training also helps, so does books.

Reading books on sales and marketing authored by those who have been successful sales reps in some capacity would always open up the mind and also offer a rational perspective to sales. Here are some of the best books for sales reps.

To Sell is Human: The Surprising Truth About Moving Others By Daniel H. Pink

This book sheds light on the art of persuasion. It looks at sales as an art and science instead of staring at a blank slate that is ill-defined or undefined.

Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and You By Babette N. Ten Haken

Those who are in B2B sales know how tough it can be. Some people consider B2B sales to be easier than selling to consumers but many sales reps think otherwise. This book talks about sales from the aspect of business development and how having different departments work together helps in generating more sales.

Rules of the Hunt: Real-World Advice for Entrepreneurial and Business Success By Michael Dalton Johnson

Sales reps don’t just face the challenge of convincing their prospects but they also need to outwit their competition. This book is a handy guide to overcome the challenges that competitors would put forth.

21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales….Now and Forever By Jeffrey Gitomer

Jeffrey Gitomer is an expert at sales. He lays out some rules in this book that will help any sales rep. He has another book, The Little Red Book of Selling, which is also quite enlightening.

The Customer Rules By Lee Cockerell

Customer service or customer satisfaction isn’t a target solely for post sales or backend operations. It has to be focused on right from the onset. Read what Lee Cockerell, the former executive vice president of Walt Disney World, has to say in this book.

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