The primary reason why so many people fail in MLM is because they are recruiting the wrong people.
However, building a downline for your multilevel marketing business is relatively easy if you have the right kind of people. What you need to do to be successful is align yourself with a reliable company and remain consistent with your promotions.
It is also good to learn from others who are successful. To succeed in your network marketing, there are critical activities that you must do and in this article we are going to cover tips on how to build a downline in network marketing.
What is MLM downline?
MLM downline is a marketing strategy in which the sales force is compensated not only for sales they generate but also for the sales of other sales people they recruit. For example if Tom decides to join a multi-level marketing company, His sponsor is James, James signs him up and helps him to get started. On the other hand, Tom presents the business plan to Tony and Tony decides to join the company with Tom as his sponsor. In this example Tony joins Tom and James downline. This process can continue on an infinite amount of levels and as you can see it’s actually not hard to build a big network downline if you use other people to duplicate yourself.
Tips for success.
1. Target the right type of prospects
The first step in building a strong downline is by targeting the right kind of people who have been in MLM business before or business opportunity seekers who want to own home businesses. Search carefully both online and by the word of mouth and carefully identify people who share same dream as yours. This is a very important step because if you get it wrong, then chances of you succeeding is very small. It doesn’t matter how fantastic your plan is, if you don’t have the right type of people, it will be very difficult to be successful.
2. Have the right system in places.
It is very important to have the right system in place to help get your new representative get started right away so that they can build a strong MLM downline and start being profitable. A good way to start could be by use of webinar video or an audio that is handed over to them immediately when they enroll in your business. The main purpose of these video’s or audio tapes should be to help your new rep to get proper understanding of the basics of your business and what is required of them. In addition don’t leave them alone even after they have watched it and you are sure that have understood. Guide them on their fist activity and continue until you’re sure that they fully understand the procedures of the business.
3. Ensure that the system is being duplicated across the team.
The power of duplication is what will help you build a strong downline which will keep you in business for long period of time. If you have the right system in place, it will be very easy for you to duplicate it across the team and everyone will be reading the same script at any given time. The best way to create duplication in your team is by using webinar or video that new representatives can immediately plug into. This will ensure that when new representatives join your business either 3 level deep or 7 level deep, each one of them would actually be going through the same process.
4. Keep your marketing plan simple.
According to entrepreneur magazine, the best way to attract a new recruit is by keeping your marketing plan as simple as possible. Your new recruits will understand your business plan if you keep it simple. Work closely with your downline members as most of your growth will actually come from their efforts. Help your downline member build their own downline as this will help expand your business.
5. Be loyal to your company brand.
Lead by example. This means that you should buy and use the product that you sell. You cannot expect your recruits to believe in your product if you don’t believe in them. For instance, if your company specializes in purifying home water, don’t buy bottled water. Be a walking advertisement so that your downline can emulate you.
6. Encourage your downline to connect with other people.
Encourage your downline to attend as many meeting and conventions as possible. Being in an atmosphere with other distributors will not only make them learn more but will also motivate them to set and keep goals. In addition these conventions showcase services and products which can help improve their sales. By building your immediate downline and those they sponsor, you will not only increase your income but the income of everyone involved.
7. Promote tools that were helpful to you.
The best way to mentor the downline in your group is by promoting business building tools that were helpful to you. Use the tools that help you succeed to mentor those below you to help them reach where you are. Business building tools are not only a good way to mentor the downline but also a good way boost their morale.
8. Show that you care.
You can only build a strong downline if you show them that you really care. If they have any challenges, always be ready to listen and offer real solution that will benefit them. Showing that you care for the member of your downline can motivate them to continue working on growing their business because they actually enjoy working with you.
In conclusion, building a powerful MLM business online can be simple if you are able to put the above mentioned tips into practice and teach your team to also do the same. It actually doesn’t matter what MLM company you are in, if you implement the above mentioned tips in your current business, you will build a successful network marketing business. For those interested in work from home opportunities, check out my 5linx review here.